Alongside my enterprise roles, I have served as an independent product strategy advisor to B2B SaaS founders navigating the transition from early traction to scalable, repeatable enterprise revenue. Each engagement is different — but the underlying challenge is usually the same: clarity.
Early-stage SaaS founders are often excellent technologists or domain experts, but the shift to selling and scaling enterprise software demands a different operating model. Positioning is vague, roadmaps are driven by the loudest customer rather than the best signal, and the product organisation is not structured to support sustainable growth.
Worked with founding teams to articulate a sharp, differentiated market position — identifying the specific buyer, the specific pain, and the specific reason to believe. Clear positioning cascades into better sales conversations, more focused roadmaps, and stronger retention.
Introduced structured prioritisation models — balancing strategic value, customer impact, and engineering effort — to replace gut-feel roadmapping. Helped teams distinguish between requests that grow the platform and requests that merely satisfy one account.
Designed lightweight product operating models appropriate for the team's stage — covering discovery cadences, stakeholder communication, OKR alignment, and the rituals that keep product and engineering pulling in the same direction.
Guided founders through the product and organisational changes required to win and retain enterprise accounts — including security posture, compliance documentation, SLA frameworks, and procurement process alignment.
Multiple portfolio companies successfully closed their first six-figure enterprise contracts
Founders report sharper positioning leading to faster sales cycles
Roadmap frameworks in active use across advisory clients
Several engagements evolved into ongoing fractional CPO relationships
Let's talk about your product challenges.